{"id":5685,"date":"2025-02-14T13:52:15","date_gmt":"2025-02-14T13:52:15","guid":{"rendered":"https:\/\/www.rock-n-data.io\/?p=5685"},"modified":"2025-02-14T13:52:20","modified_gmt":"2025-02-14T13:52:20","slug":"swiss-life-asset-managers-france-acquiert-pure-la-madeleine","status":"publish","type":"post","link":"https:\/\/www.rock-n-data.io\/fr\/swiss-life-asset-managers-france-acquiert-pure-la-madeleine\/","title":{"rendered":"Swiss Life Asset Managers France acquiert \"PURE - La Madeleine\""},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Un projet de bureaux en VEFA au c\u0153ur de la m\u00e9tropole lilloise<\/strong><\/h2>\n\n\n\n<p>Swiss Life Asset Managers France annonce l'acquisition de <strong>\"PURE - La Madeleine\"<\/strong>, un projet de bureaux en <strong>vente en l'\u00e9tat futur d'ach\u00e8vement (VEFA)<\/strong>, aupr\u00e8s de BESIX RED via sa filiale <strong>Madeleine Properties<\/strong>.<\/p>\n\n\n\n<p>Situ\u00e9 \u00e0 <strong>La Madeleine<\/strong>, en <strong>M\u00e9tropole Europ\u00e9enne de Lille (MEL)<\/strong>, cet immeuble de <strong>8 000 m\u00b2<\/strong> se distingue par son approche environnementale innovante et son engagement en faveur du <strong>bien-\u00eatre au travail<\/strong>. La livraison est pr\u00e9vue pour <strong>mi-2027<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une d\u00e9marche environnementale ambitieuse<\/strong><\/h2>\n\n\n\n<p>Le projet implique la <strong>d\u00e9molition<\/strong> d'un immeuble obsol\u00e8te des ann\u00e9es 1980, ne respectant plus les normes actuelles en mati\u00e8re d'\u00e9nergie et de s\u00e9curit\u00e9. Il sera remplac\u00e9 par un <strong>b\u00e2timent moderne et durable<\/strong>, accompagn\u00e9 d'un <strong>jardin en pleine terre de 1 000 m\u00b2<\/strong>.<\/p>\n\n\n\n<p>L'initiative repose sur plusieurs principes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9duction de l'empreinte carbone<\/strong> via le <strong>r\u00e9emploi des mat\u00e9riaux<\/strong> ;<\/li>\n\n\n\n<li><strong>Optimisation \u00e9nerg\u00e9tique<\/strong> gr\u00e2ce \u00e0 des <strong>panneaux solaires<\/strong> et <strong>pompes \u00e0 chaleur<\/strong> ;<\/li>\n\n\n\n<li>Objectif des certifications <strong>BREEAM \"Excellent\"<\/strong> et <strong>WELL \"Gold\"<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un environnement de travail moderne et durable<\/strong><\/h2>\n\n\n\n<p>Con\u00e7u par l'agence <strong>CAAU - Coldefy &amp; Associ\u00e9s Architectes Urbanistes<\/strong>, \"PURE - La Madeleine\" favorise la <strong>lumi\u00e8re naturelle<\/strong>, la <strong>flexibilit\u00e9 des espaces<\/strong> et la <strong>connectivit\u00e9<\/strong>.<\/p>\n\n\n\n<p>Les caract\u00e9ristiques du projet incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deux ailes autour d'un atrium central<\/strong> favorisant la luminosit\u00e9 ;<\/li>\n\n\n\n<li><strong>Espaces ext\u00e9rieurs v\u00e9g\u00e9talis\u00e9s<\/strong>, avec des <strong>terrasses<\/strong> et un <strong>jardin paysag\u00e9<\/strong> ;<\/li>\n\n\n\n<li><strong>Mat\u00e9riaux innovants<\/strong> pour une meilleure efficacit\u00e9 thermique et acoustique.<\/li>\n<\/ul>\n\n\n\n<p>L'objectif est de proposer un cadre propice aux <strong>nouveaux modes de travail<\/strong>, ax\u00e9s sur la <strong>collaboration<\/strong> et le <strong>bien-\u00eatre des utilisateurs<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une localisation strat\u00e9gique<\/strong><\/h2>\n\n\n\n<p>Situ\u00e9 <strong>Avenue de la R\u00e9publique \u00e0 La Madeleine<\/strong>, \u00e0 <strong>10 minutes \u00e0 pied d'Euralille<\/strong> et de la <strong>gare de Lille Europe<\/strong>, le projet \"PURE - La Madeleine\" offre une <strong>accessibilit\u00e9 optimale<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avantages cl\u00e9s de la localisation :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proximit\u00e9 des transports en commun<\/strong> et des grands axes routiers ;<\/li>\n\n\n\n<li><strong>Mixit\u00e9 fonctionnelle<\/strong> du quartier, id\u00e9ale pour les entreprises ;<\/li>\n\n\n\n<li><strong>Dynamisme \u00e9conomique<\/strong> de la M\u00e9tropole Europ\u00e9enne de Lille.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un investissement strat\u00e9gique pour Swiss Life Asset Managers France<\/strong><\/h2>\n\n\n\n<p>Fabrice Lombardo, Directeur des activit\u00e9s immobili\u00e8res de Swiss Life Asset Managers France, souligne :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Cette acquisition s'inscrit parfaitement dans la strat\u00e9gie d'investissement de Swiss Life Asset Managers France. \"PURE - La Madeleine\" est un projet exemplaire, respectueux de l'environnement et strat\u00e9giquement situ\u00e9.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>De son c\u00f4t\u00e9, Gabriel Uzgen, CEO de BESIX RED, met en avant la vision du projet :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Forts du succ\u00e8s d\u2019IC\u00d4NE au Luxembourg, nous d\u00e9montrons \u00e0 nouveau notre capacit\u00e9 \u00e0 proposer des exp\u00e9riences de travail innovantes. Con\u00e7u avec Coldefy &amp; Associ\u00e9s Architectes Urbanistes, ce projet r\u00e9pond aux nouvelles mani\u00e8res de travailler tout en int\u00e9grant les enjeux environnementaux. Le concept visionnaire de \u00ab PURE \u2013 La Madeleine \u00bb a convaincu Swiss Life Asset Managers France, un investisseur reconnu pour son engagement envers des investissements durables et de haute qualit\u00e9.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tableau r\u00e9capitulatif du projet \"PURE - La Madeleine\"<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Caract\u00e9ristiques<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>D\u00e9tails<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Localisation<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">La Madeleine, M\u00e9tropole Europ\u00e9enne de Lille<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Superficie<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">8 000 m\u00b2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Livraison<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Mi-2027<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Certification vis\u00e9e<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">BREEAM \"Excellent\", WELL \"Gold\"<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Espaces verts<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Jardin de 1 000 m\u00b2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Architecte<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">CAAU - Coldefy &amp; Associ\u00e9s<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>L'acquisition de \"PURE - La Madeleine\" par Swiss Life Asset Managers France illustre l'\u00e9volution de l'immobilier tertiaire vers des <strong>b\u00e2timents plus verts, adapt\u00e9s aux nouveaux modes de travail<\/strong>. Strat\u00e9giquement situ\u00e9 et con\u00e7u selon les <strong>standards environnementaux les plus exigeants<\/strong>, ce projet s'annonce comme une r\u00e9f\u00e9rence pour l'avenir des bureaux en France.<\/p>\n\n\n\n<p>\u00c0 lire \u00e9galement :&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rock-n-data.io\/fr\/kyaneos-renovation-durable-dun-immeuble-a-fabregues\/\">Kyaneos : R\u00e9novation durable d\u2019un immeuble \u00e0 Fabr\u00e8gues<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un projet de bureaux en VEFA au c\u0153ur de la m\u00e9tropole lilloise Swiss Life Asset Managers France annonce l'acquisition de \"PURE - La Madeleine\", un projet de bureaux en vente en l'\u00e9tat futur d'ach\u00e8vement (VEFA), aupr\u00e8s de BESIX RED via sa filiale Madeleine Properties. Situ\u00e9 \u00e0 La Madeleine, en M\u00e9tropole Europ\u00e9enne de Lille (MEL), cet [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[206,58,107,446,115,541],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement","tag-developpement-durable","tag-immobilier","tag-investissement","tag-lille","tag-swiss-life-am-france","tag-vefa","post-wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss Life AM acquiert PURE - La Madeleine \ud83c\udfe2, bureaux durables<\/title>\n<meta name=\"description\" content=\"Swiss Life Asset Managers France investit dans PURE - La Madeleine, un projet de bureaux \u00e9coresponsables \u00e0 Lille. 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